Curaleaf releases the third generation of its proprietary InnoVape hardware platform. The Pro 3 features improved battery life, temperature precision, and leak-resistant cartridge design. Available at all 340+ dispensary locations.
Sheeba’s Analysis
Hardware margin at Curaleaf runs ~58% vs ~42% for flower. The Pro 3 is a defensive move to reduce third-party hardware dependency and lock customers into the Curaleaf ecosystem. Smart vertical integration play.