Green Thumb’s Rise Dispensary network launches a dispensary-exclusive Botanical Reserve Series with limited monthly drops. The series features single-origin cultivars sourced from GTI’s premium cultivation facilities, available only to Rise loyalty program members first.
Sheeba’s Analysis
Dispensary exclusives drive loyalty program sign-ups. GTI’s Rise loyalty has 1.2M members — this turns existing customers into brand ambassadors and creates urgency without discounting. Smart customer retention economics.