Organigram introduces a curated craft flower line targeting the premium segment of the Canadian adult-use market. Small-batch cultivation with strain-specific terpene profiles and transparent cultivation notes on every package.
Sheeba’s Analysis
Premium craft commands $2-4/gram over standard. With 23% of Canadian market now in premium tier (up from 14% in 2024), OGI is chasing a real trend. Their biosynthesis R&D also positions this as a scalable premium play, not just boutique.